Miguel Patricio, CEO at Kraft Heinz (left) and Matias Muchnick, Co-Founder and CEO at NotCo (right). (Photo: Business Wire)

Not Your Average Joint Venture: Kraft Heinz and The Not Company Create Partnership to Accelerate AI-Driven Plant-Based Innovation Globally

PITTSBURGH & CHICAGO & NEW YORK--()--The Kraft Heinz Company (Nasdaq: KHC) (“Kraft Heinz”) and leading food tech start-up TheNotCompany, Inc. (“NotCo”, “TheNotCompany”) announced today a joint venture designed to reimagine global food production and advance toward a more sustainable future.

The Kraft Heinz NotCo

“When we started NotCo, it was our goal to make our technology a catalyzer for a more sustainable food system not only for us, but for other brands and manufacturers who share the same ambition”

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The joint venture, which will operate under the control of Kraft Heinz as The Kraft Heinz Not Company LLC (“The Kraft Heinz Not Company”), will leverage the inherent strengths of both companies. NotCo brings its patented, first-of-its-kind technology and proven artificial intelligence (AI) solutions, while Kraft Heinz offers its iconic brand portfolio and scale, to develop superior plant-based versions of co-branded products at a level of speed, taste, quality, and scale yet to be seen in the industry.

 

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